Category: Case Studies

How To Create Your Brand’s Social Media Strategy From Scratch: A Case Study

Posted 07 Oct / By / In Case Studies

The Need:

We teamed up with OLAM, a new nonprofit organization. OLAM is a coalition organization that is partnered with over thirty nonprofit organizations around the world. OLAM and their partners all share the same mission: spreading global Jewish service. Through their partnerships, OLAM’s goal is to promote hands on involvement, international development, and advocacy for social justice on a global scale. OLAM was looking for a team to morph their goals into a strong social media presence.

 

The BOMAH Way

We added the BOMAH personal touch to OLAM’s vision. In doing so, we created a unique social media strategy. Our first step was to build the backbone of the OLAM brand. We researched similar organizations, provided input on the OLAM website, mapped which social media platforms would be the most successful with the OLAM brand, and created an in depth strategy of how to post on social media.Then, after market research, we created Facebook and Twitter accounts for OLAM. After deciding which social platforms to use, we then created a plan of how we would post to these channels- defining OLAM’s voice.
Screen Shot 2015-10-07 at 13.57.47

From there, we created a pre-launch strategy for OLAM’s social media to create brand awareness for OLAM. During the time period before their launch, our main goal was to create an initial buzz that would attract OLAM’s audience. Our next step was to map OLAM’s audience, we researched who would be interested in OLAM, where are they on social media, and what content they would engage with. In addition to their audience, we also targeted influencers in the Jewish community as well as in the nonprofit world that could promote OLAM. We then created a content calendar for OLAM- their content needed to reflect their many partnerships, and promote their initiatives. Additionally, to reach a new, large, and relevant audience, we designed a sponsored ad campaign to promote OLAM.

 

Screen Shot 2015-10-07 at 13.56.28After OLAM’s launch, our storytelling continued. We continued to manage OLAM’s Facebook and Twitter accounts on a daily basis. We continued to engage with their audience, partner organizations, and influencers. We created a blog series called Humans of OLAM in which we highlighted a volunteer who worked with a partner organization, and shared his or her story. We continued to highlight OLAM’s partner organizations through promoting their volunteer opportunities, and sharing their initiatives with OLAM’s audience.

 

The Feedback

“BOMAH has worked closely with us to build our social media strategy from the ground up. OLAM, a coalition interested first and foremost in amplifying the work of our partner organizations, is different from most clients BOMAH encounters. BOMAH was willing to embark on this journey with us, thinking outside the box, adjusting with our emergent strategy and working to the best of their availability to meet our unique and evolving needs."
Dyonna Ginsburg
Executive Director / OLAM

Case Study: Jerusalem Ambassadors

Posted 25 Jun / By / In Case Studies

Who?

Jerusalem Municipality, MASA, and Hebrew University created a one-of-a-kind international Study Abroad program in Jerusalem.

The Challenge

The trio of organizations wanted to encourage and enable potential students to connect with the real Jerusalem on a personal level in order to convey the advantages of study abroad, as opposed to what they might see in the media abroad.

The Mission

To create a personal way to share relevant news about Jerusalem which is inviting for students to join the study abroad program, ultimately re-branding the way students see the opportunity to study in Jerusalem, and the way the Diaspora perceives Jerusalem and Israel.

The BOMAH Way

We initiated a pilot program called Jerusalem Ambassadors, created a network with the younger community with a focus on rebranding the Study Abroad program in Jerusalem. We trained the student fellows on the BOMAH strategy, monitored and managed the program, and assisted with marketing & PR to ensure social media success.

The Results

Utilizing the student community was the perfect way to connect to future students on a personal level; and also offered current students effective knowledge on how to best use social media for storytelling.

  • 16 International Students
  • 30 Blog Posts (Covering University Life to Politics)
  • 60 Social Media Posts
  • 4 Major Media Mentions (The Times of Israel, Jerusalem Post, etc)
  • Bloggers quadrupled their page views after participating in the program.

The Feedback

Itzik and Bomah's team one of the top professionals I've worked with. He is up for any challenge, knowledgeable and always available with a smile. Itzik and his team don't only provide services they are involved in every part of the process. In the project we've done with Bomah they were a full partner, resourceful in every step of the way and had a creative way of solving any issue. I would recommend working with Bomah for any company/ project who are looking to work with the best.
Shirona Partem
The Jerusalem Development Authority

 

Case Study: Onward Israel

Posted 25 Jun / By / In Case Studies

Who?

JAFI, Onward Israel // Onward Israel offers exciting opportunities – internships, service learning, academic study and fellowships – providing a global, cross-cultural experience in Israel and direct contact with Israeli peers.

The Challenge

Onward Israel wanted to engage and share stories with participant’s family, friends and communities. Resources were not available to provide to students, who had stories to share but required structure and encouragement.

The Mission

To implement a way for students to get involved and interested in sharing their stories, and to provide them with the tools to do so. BOMAH was hired to build a new strategy, teach students how to use social media tools, and share ways to manage and monitor results.

The BOMAH Way

We trained a participant from each Onward Israel Cohort who became a leader and was responsible for sharing their experiences and engaging their Onward Israel peers through the use of social media. BOMAH consulted, monitored, and analyzed the fellow’s projects and progress.

The Results

Fellows discovered a way to not only share but enhance their personal and professional connection with Israel. Onward Israel Social Media Fellows engaged their Onward Israel Peers through their social media projects by using photos, blog posts or videos of them or by them. All posts came together in one final project at the end of the summer.

The Feedback

Case Study: BreezoMeter

Posted 25 Jun / By / In Case Studies

Breezometer - Social Media Strategy

Who?

BreezoMeter is a start up based in real time, location based air pollution levels, which offers personalized health recommendations on what you should do. Quoted from CNBC as one of the 20 of the world’s hottest start-ups of 2014 as changing the way people interact with the world.

The Challenge

BreezoMeter joined one the biggest startup event conferences, Web Summit in Europe, and wanted to create buzz to ensure they stood out as there were 500 attending startups.

The Mission

Build a 5 day event and social media strategy from start to finish – creating buzz, organic PR, and engaging users on social media in real time.

The BOMAH Way

We created a step by step guide in order to connect with relevant audience, engage with social media users, and create buzz at the conference.
In order to organize and maximize the strategy, we created a content calendar based on the web summit schedule. We kept in constant contact with the team and made sure to apply BreezoMeter’s mission throughout. All posted content had direct connection to BreezoMeter’s ultimate goal, which made the startup more tangible and less technical, therefore easily relatable to all.

The Results

Breezometer was able to gain relevant followers on twitter (investors, journalists, and fellow startups) which assisted in the enhancement of online presence in Europe, The United States and Israel. They went from 66 followers with very limited acknowledgement and engagement to 128 followers who actively favorite, retweet and reply to all posts in a 4 day span. We put out at least 10-15 tweets a day for 4 days plus engaged for an hour a day which resulted in 15 followers a day.

BOMAH is currently working to build Breezometer’s storytelling strategy as a result of the success of our 4 day conference campaign.

From the media: A breath of fresh air, with Ziv lautman, CMO

The Feedback

I had the privilege and the honor of working with Itzik Yarkoni and BOMAH on several projects. I was highly impressed with the company's professional standard and the new and impressive techniques in which Itzik was teaching our participants to tell their story on social media. I found that working with BOMAH and Itzik was extremely helpful. Together, we strategized on the best way to bring the message to our students and creating meaningful context for them. A side from the professional added value BOMAH was able to deliver to our students, I found Itzik to be a joy to work with!
Yonatan Barkan
Director of External Relations / Masa Israel Journey
No word could exactly express the fabulous experience I've got from "Jerusalem Ambassador" program with BOMAH. It's an initiative project that enables students from all corners of the world to join the team to propagandize Jerusalem. It also provides fancy opportunity for people to approach Jerusalem, touch real Jerusalem, experience there and love it. The social media tools are taught in a gorgeous way where we are passionate to express our particular emotions in Jerusalem. "Jerusalem Ambassador" opens my horizon, illumines my heart and sparks my enthusiasm to share my story with all of you and I feel proud to be part of the story of Jerusalem.
Yunjiao Liu
Student
Itzik Yarkoni is driven and motivated to the Jewish cause. Not only is he motivated himself but also has the potential to influence others to reach their utmost potential. He has a true gift to lead and inspire. As a Shaliach at the Hillel Foundation of Orange County, Itzik served as a role model both for myself and the greater organization. He is able to tackle tasks with a practical and realistic approach. I had the opportunity to work with Itzik on a number of projects from social media to event planning and managing. Even when the project appeared impossible, Itzik was able to steer the group in the right direction without imposing his own views on accomplishing the task. He is a problem-solver and will do what needs to get done no matter the circumstances.
Cathy Shutaya
Student
Itzik is an incredible teacher. He knows a lot about social media, and while his methods are unconventional to Americans, they work! Even I -- who likes to think I know everything -- learned about new tactics, networks, and ideas. Simply put, no matter how much you know he will teach you more.
Jonathan Beer
Had the pleasure of listening to Itzik Yarkoni at The Hebrew University of Jerusalem; an expert in the realms of social media outreach and message distribution strategies. One of the [many] insights that I took away was to take more time with our shared content.. So often I'm totally guilty of the habitual tendency to post a quick pic of where I am, who I'm with, and/or what I'm doing. This is also attached with a rushed, though calling a spade a spade - meaningless, caption that derived from a thought conceived in under :30. Note: Nothing wrong with this style and certainly doesn't undermine the importance of the moment. I think he was merely conveying that it's a slight disservice to the story. But to contribute to even just a crumb of societal change, or spark a genuine conversation, he suggested to begin sharing the "why" and relevance aligned with the post. To find a common ground with who we're targeting, making our experience more personal, and truly activating our audience(s). Great class.
Brandon E. Kamin
Filmmaker / Bear Bear Pro
It was a truly enthusiastic and informative presentation that helped all of us gain valuable insight into how to best promote Israel and spread our message. You clearly explained goals and methods that will allow us to better use social media and Facebook not just as social websites, but also as valuable tools. We now have a better grasp on navigating these kinds of websites to achieve our goals. Thank you!
Sonia Iosim
Student / Boston College
I have had some experience with marketing through social media through being on the JSU board for the past year and a half, and now becoming president, but it was so great to have you come and teach us even more. I knew a lot about the insights features on Facebook but it was great to hear more about how to make the posts count by making them personal. I just wanted to thank you and let you know we are already using many of your strategies. Thank you so much.
Michelle Pomerantz
Student / UMass
I heard that you (Itzik) were considered a "PR genius" and that I would learn and take a lot out of the hour that we had with you, but I was curious as to what I would be learning that I haven't already gotten out of my branding and Israeli advocacy on my campus at UMass. Turns out I learned a lot more than I thought I would, and also had many questions answered that I wasn't even sure I had. I loved that you reinforced the fact that when we as leaders put on events, brand, etc. we are doing it for the STUDENTS and our AUDIENCE, not for ourselves. Ever since I became a student leader on my campus that has been my motto. The self-satisfaction comes from satisfying those around you. Thank you so much again!
Hannah Cohen
Student / UMass
The workshop did a very good job of teaching us how to post positive and meaningful things on social media to attract our audience in ways I had never thought about before. It also did a very good job at showing how others do such a good job at promoting anti-Israel thought and that made me want to promote Israel even more positively.
Rachel Rettig
Student / UMass
We were reminded of the importance of spreading positive and personal messages to our audience. Itzik gave us great tips for what, when, where, why, and how to post on Facebook and Twitter, so that Huskies for Israel can start to really engage and expand our influence.
Max Klapholz
Student / Northeastern University
After these workshops I feel able and empowered to share my thoughts through social media mediums. Itzik's training is eye opening and easily to applied despite the ever-changing social media arena.
Maya Fried
Student / USC
I thought this was a FANTASTIC workshop. I learned so much about practical and easy things we can do to expand our presence in social media. It was really interesting to see what a difference it makes to have EVERYONE liking and sharing things together.
Tali Marcus
Student / Wellesley College
It was great to have Itzik at UCSB. We learned new and different ways to engage and attract students through social media. The workshop will make a big difference in our strategy in every way! I just wish we could have had more time!
Danielle Freedman
Student in Honors Program / UCSB
With Itzik there is always something new to learn. He engaged our students and they enjoyed the challenge of thinking outside the box about branding Israel. The message of the workshop hit home with students. We are now inspired to make changes, and with Itzik’s support as a mentor and friend, I’m confident we’ll rise to the challenge.
Sharon Shaoulian
Juris Doctor Candidate / UCS
I was much impressed by your presentation about using social media to improve the image of Israel. The students were highly engaged, you did not simply lecture but had them actively experiment, and you taught them techniques that can increase attendance at pro-Israeli events. I have heard other lecturers address the problem of Israel's image, and what you offered is new, important, and exciting.
Amihai Glazer
Professor / UC Irvine
Itzik came to UCI and gave us a social media training seminar. I didn't think there was too much to learn about social media but Itzik proved me very wrong. Itzik showed us how to wield the power of social media to an exponentially higher power in ways that I never would have thought of. At the same time, it was very enjoyable thanks to Itzik ' s great sense of humor and interactive teaching method. If you need help marketing yourself or your organization, I couldn't recommend Itzik more!
Ariel Barnoy
Student / UC Irvine

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