BOMAH helped us take our social media presence – at our event and afterwards – to the next level. Their professionalism, expertise, quick response time and high caliber and friendly staff made working with the BOMAH team a pleasure. A great experience. – The ROI Team
BOMAH is based on the power of stories and storytelling, which is rooted in our Jewish heritage..Empowering young Jews to become knowledgeable about Israel and about using social media effectively is a very meaningful goal. Done successfully, it is imbued with fulfilling the goals of Jewish values
Judge Scoring Results
The Genesis Prize
“BOMAH has worked closely with us to build our social media strategy from the ground up. OLAM, a coalition interested first and foremost in amplifying the work of our partner organizations, is different from most clients BOMAH encounters. BOMAH was willing to embark on this journey with us, thinking outside the box, adjusting with our emergent strategy and working to the best of their availability to meet our unique and evolving needs."
Executive Director / OLAM
I have known Mr. Yarkoni since 2012, when he participated in the exclusive Public Diplomacy Workshop at the Center for International Communication (CIC). His experience, abilities and knowledge in social media campaigns, made him the first alumni who became a permanent lecturer in the Workshop. His presentations are both insightful and engaging, while captivating his audiences time and again with his unique story; no wonder his lecture's feedbacks are amongst the highest in the workshop feild.
In the last 3 years we also collaborated with Mr. Yarkoni in his travels to the US, where he conducted social media workshops to pro-Israel cores in several top University campuses. Itzik's innovative storytelling and social media techniques have inspired the students, and it is an honor having him among our faculty members.
Associate Director / Bar-Ilan University, Center for International Communication
Itzik is a true professional, always eager to tie loose ends, take care of all issues with special emphasis on personal relations. it was a real pleasure working with Itzik.
Diplomat / Ministry for Foreign Affairs
Itzik and Bomah's team one of the top professionals I've worked with. He is up for any challenge, knowledgeable and always available with a smile. Itzik and his team don't only provide services they are involved in every part of the process. In the project we've done with Bomah they were a full partner, resourceful in every step of the way and had a creative way of solving any issue. I would recommend working with Bomah for any company/ project who are looking to work with the best.
The Jerusalem Development Authority
Itzik Yarkoni is uniquely poised to train, motivate, and direct student leaders to make an impact for Israel online.
Itzik's range of experiences is deep and diverse. His experiences living and working in Sderot give him a captivating narrative voice, which he encourages others to develop as well. Itzik was recognized as an outstanding Israel shaliach during his time at UC Irvine, one of the most notoriously anti-Israel universities in the world. He created an innovative social media strategy that energized Jewish students and countered anti-Israel propaganda on campus. Itzik has given specialized workshops to our elite Hasbara Fellows who come from North America to Israel for leadership training. He has also given practical guidance to Israel clubs on the ground in the US.
Overall, Itzik's knowledge, experiences, and critical thinking combine to produce an educator who is insightful and effective. Many people 'talk' about a successful social media presence, but Itzik produces concrete results.
Director of Education / Hasbara Fellowships
Each year The David Project in Israel educates over 500 students in our semester and year-long courses focused on providing an understanding of the challenges involved in positively shaping discourse about Israel on campus, and developing the skills necessary to do so in an impactful way. To that end, The David Project recently invited Itzik Yarkoni to lead a number of social media workshops within some of the institutions where our courses are delivered.
Itzik’s presentations were very well received by the students. His content was sharp, nuanced and timely, and equally as important, was his personal ability to connect with and motivate students.
Itzik was not the first individual that The David Project in Israel had invited to present a social media workshop. In every instance, either the students seemed to know more about the subject than the presenter, who would spend most of his time explaining what Facebook and Twitter are and why they’re important, or, the presented seemingly spent all day in front of a computer and had minimal ability to actually communicate with real people.
We found neither of the above critiques to be relevant to Itzik, and, as mentioned, instead we discovered a lot that we – and our students – did like.
I would recommend Itzik Yarkoni’s social media consulting and workshops without hesitation.
Senior Educator & Program Manager / The David project
Itzik lives and breaths Israel branding and marketing. At UC Irvine, a once contentious campus around anti-Israel activity, Itzik created a Social Media Team. He selected and trained students to use video, blogs, twitter, and facebook to advocate for Israel on campus. Itzik is a relentless force dedicated to empowering the next generation of leaders to use social media in effective ways for Israel.
Chief Program Officer / Moishe House
Without reservations, I fervently recommend Itzik Yarkoni. Itzik Yarkoni worked for me as my Director of Communications for three years. In addition, when I was abruptly called abroad for work, Itzik took charge as Manager of all office affairs. This period coincided with Operation Cast Lead, which was one of the most important and stressful periods in my media center’s history. With organization and determination, Itzik spoke to local and international press directly and efficiently and presented to me his capability to not only run an organization successfully, but also under times of emotional and physical pressure.
Director / Sderot Media Center
Itzik Yarkoni is one of the most knowledgeable, impactful and poignant advocates for Israel that I have had the pleasure to know. His experience and ability to effortlessly recall volumes of data and transform it into easily understandable and relevant information for college students is almost without parallel. As a consummate professional, he is a pleasure to work with and brings a working style that is only surpassed by his keen and finely honed sense of strategy and unique ability to actually excel under pressure rather than crack. I highly recommend him for advocacy work as well as media and issue strategy on Israel.
Executive Director and CEO / The Hillel Jewish University Center of Pittsburgh
Itzik Yarkoni is driven and motivated to the Jewish cause. Not only is he motivated himself but also has the potential to influence others to reach their utmost potential. He has a true gift to lead and inspire. As a Shaliach at the Hillel Foundation of Orange County, Itzik served as a role model both for myself and the greater organization. He is able to tackle tasks with a practical and realistic approach. I had the opportunity to work with Itzik on a number of projects from social media to event planning and managing. Even when the project appeared impossible, Itzik was able to steer the group in the right direction without imposing his own views on accomplishing the task. He is a problem-solver and will do what needs to get done no matter the circumstances.
Student / University of California, Irvine
Itzik’s workshop played a key role in reminding me and the other leaders of Boston College’s student organization, Eagles for Israel (EIBC), what our role in supporting Israel is all about. We are in an age where social media has become so integral in our lives as to replace calls and messaging from everyday communication to demonstrating safety after disasters such as this year’s Marathon bombings. It is for this very reason that we must put a heavy focus on our social media efforts and keep an eye on media from other sources.
During the workshop, we learned how to work with negative messages from opponents so as to avoid giving credit or legitimization to those claims. More importantly, the presentation was a reminder that the messages we pass on through social media are not for ourselves or other people like us, but rather for the 90% who haven’t made up their mind. Itzik helped us practice methods to portray the information in the best ways so that others find them appealing and otherwise attractive. From advertising matzah to reporting terrorist threats, we learned that a positive, personal, relatable post permeates social media better than negative, technical, and isolationist posts.
Overall, this workshop was a phenomenal redirection. It took information that we mostly already knew, but made us realize just how strong an effect it really has, and gave us the push to continue improving Eagles for Israel through social media in every way we can.
President / BC Eagles for Israel
Being an Onward Social Media Fellow has really taught me a lot. I never thought that being accepted would mean more than just tweeting and facebooking; it was going to teach me how to enter the social media world. Seeing how much work goes into planning a successful blog is mind-blowing! Itzik taught us step by step how to blog and post items online. His presentation was both exciting and informative. He showed examples of how to engage your audience. The suggestions he gave us are going to help us in the future. The idea of making things personal is something I had never thought of before. If it weren’t for these workshops my work would not be as successful, and I would not be able to utilize my skills properly. Going to the workshop gives my partner and me the confidence that we need to do our best work.
Fellow / New York Onward Israel