The Power Question to Boost Your Business
By two years old, it’s the only question we have on our mind. Why, why, why? Why is the sky blue? Why do I need a bath? Why can’t I touch that?
Naturally, as we get older, our curiosity weans. We stop questioning the simplicities of life, and instead, get caught up in our common routine flow.
For those of us who aspire to start and run successful businesses or organizations, whether CEO or student, here is a crucial yet simple reminder on why your favorite question at two years old is the most crucial way to boost your business now.
Why ask why?
How do we come up with business ideas? We see a need or feel a lack, and we choose to take action to create a solution for a wider audience. Asking yourself ‘why’ allows you to stay close to the core of your purpose for starting a business. It allows you to touch base with the reason and values where you began your business journey.
As human beings, we share many of the same drives and values – when you share your why, it can connect quickly and deeply with others who resonate with it…and the exact audience you want to reach.
When applying your why to your storytelling strategy, there are two simple steps to take. The first one is to find your why. Take a few minutes answer these questions:
- What drove you to start you venture?
- What needs or issues did you see in the world that inspired you to take action?
- What core values inspired your initiative? What ideals are you passionate about?
These questions are simple. But the answers can sometimes be difficult to find. Putting them on paper can be a valuable exercise for defining your mission and connecting to your core audience.
The second step is to repeat your why to everyone you meet, whether it’s your first meeting with your potential client, or your daily catch-up meeting with your staff. You can never overstate your mission.
From our experience, finding your why is best way to stay motivated, to inspire your staff, to connect with your customers and engage with your followers. Through common ground and shared human experience, you can forge deep relationships that are far more powerful than those created by slick taglines or catchy slogans.
Take the time to find your why. Your what and how will thank you.
To complete the next steps of the BOMAH strategy, remember who your audience is by mapping their ideal locations, demographics, and interests.