We research and bargain for days on the best deal for that Chanel purse or the brand new MAC notebook. Question is, why don’t we make sure our lungs get the same treatment? Why don’t we look into the best QUALITY of air our lungs intake?
Unfortunately, we tend to overlook the things that we physically can’t see even if it’s as fundamental as the air we breathe. Our respiratory system works 24/7 to make sure that all parts of our body get oxygen otherwise we literally won’t make it. Simply put, we as humans need air to survive.
A few Israeli environmental engineers decided that these questions needed to be answered and quickly because our future livelihood truly depended on them.
Several years ago, environmental engineer Ran Korber was house searching with his family and before making any final decision he wanted to check the eco-friendliness of the neighborhood. As he researched the air quality of a particular part of town he noticed that the information he was looking for was entirely scattered and that it was nearly impossible to get a quick idea of what exactly he and his children would be breathing in. He needed this information to be a lot more accessible and simplified and knew others need it too. He called his buddy, Ziv Lautman, fellow passionate environmental engineer and they started to develop one of the most promising apps of 2015 – Breezometer.
Breezometer (illustrated below) is a mobile application that tracks real-time air pollution on a street level basis. What used to be invisible is now available to us in plain sight. What now Co-Founder and CMO, Ziv, describes as “the Waze of air pollution” – Breezometer tells you exactly the type of air quality (Air Quality Index rating) you’re surrounded by this minute and where you can go to surround yourself with better air quality. Additionally, the app tells you what to do (i.e.: whether to keep windows open or go for a run…) for each specific rating.
Athletes, children, health sensitive women (i.e.: pregnancy…) and everyone in between can benefit greatly from getting lighting speed reports about their current environment. Furthermore, while the eco-green population is growing all over the world, Real Estate brokers are now benefiting from this app due to its street based availability.
So how exactly does Breezometer track the air so accurately? Data collecting at its finest, the innovative team created an algorithm that collects data from thousands of government funded air monitor sensors that are located between streets.
Okay so it’s great that environmental engineers are zealous about air but why should we still track our air to the point of getting an actual app for it? Well according to the World Health Organization in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure (Source: World Health Organization [http://bit.ly/1jpGo4S])
The team CEO Ran Krober and co-founders Ziv Lautman, Emil Fisher and Revital Handler received the honor of representing Israel in the Global Entrepreneur Week GEW50 competition and they are currently prepping for their trip to the annual Web Summit in Ireland where they will pitch Breezometer on November 4th 2014 and have their official U.S. launch!
In addition to currently being available on Google Play for Android and soon becoming available in the App Store, Breezometer is also accessible to all the smartwatch users out there (perfect for your daily jog).
Stay up to date with Breezometer’s exciting team and follow them on Facebook here!
*This blog was brought to you by BOMAH’s “Empowerment” Strategy. Go ahead and click on that link and see the magical place it brings you too.